The gold rush to new extensions – Gandi Bar

Like many others, I’ve got mixed feelings about the “relaxing” of top-level domain names. There are great potential domain extensions like .movie, .book, .sony, .apple and many more. Some leave me puzzled, would I prefer myrestaurant.ldn or myrestaurant.london? Some will leave me baffled at their arrogance, ignorance or avarice. No doubt, there will be lots of people wanting to make money off this – all wanting to sell me one extension or another.

And where there’s a rush, there will be people overextending themselves. Maybe it’s expensive and half a million dollars is enough surety, but I’ve got a horrible feeling this could bring down more than a few speculators, risking the domains (and livelihoods) of many, many more.

It’s a relief to see one of my providers, the French firm Gandi, taking a firm line against this, The gold rush to new extensions – Gandi Bar:

Our wish is to provide an irreproachable level of service, and we cannot do this if we are both the judge and the party, the supplier and the reseller, the regulation authority and the distributor. A notary cannot simultaneously be a real estate agent and promoter: this is exactly, at any rate for us, the same problem that is applied to Internet addresses and to the websites that are on them. However, this is what has been happening in recent years, because all of the actors believe that the market is so stupid that it will not wake up one day from its torpor.