Form design – simple mistake

For good or bad, or probably just being plain nosey, I find myself attacking a questionnaire on my radio listening habits.

It’s a long and fiddly one, and just when I find myself getting towards the end, I get thrown by this:

Poll form - thinking vertically not horizontally

A cold viewing, I suspect, would make absolute sense. However, I’ve just been through twenty or thirty pages, with each one’s answers appearing in the horizontal axis. Here I find myself with only three distinct answers for four questions.

Otherwise, don’t get me started on the next button on the left, and the back button on the right.