One, don’t piss off your customer.
Two, make them feel valuable.
Three, give them more than they could possibly want.
Four, be consistent.
Okay, I don’t know the rules of marketing, but take a look at the offerings from MarketingProfs that accumulated in my inbox this afternoon.
I imagine Sharon and Shelley fighting it out in the MarketingProfs office:
“I don’t care if they’re unlimited, I want to give them out at half-price!”
“Half price?Â No, I say twenty percent off”
[one minute later]
“Maybe that’s a little stingy, how about thirty, it’s their last chance!”
[Four minutes later]
“Sorry Shelley for shouting at you, I was wrong. I miss our little chats, can you ever forgive me?
“Okay, fifty-percent! Can’t talk, he’s here!”
[Five minutes later]
“Oh my god, the server’s overheating. We’ve got to do something, quick reduce it to 20%!”
[Another five minutes later]
“Okay ladies, enough is enough. These are unlimited seminars, even if they are virtual. If you want to come in tomorrow, I suggest you put everything back as it was!”