The Rules of Marketing

One, don’t piss off your customer.

Two, make them feel valuable.

Three, give them more than they could possibly want.

Four, be consistent.

Okay, I don’t know the rules of marketing, but take a look at the offerings from MarketingProfs that accumulated in my inbox this afternoon.
MarketingProfs - an offer every four minutes

I imagine Sharon and Shelley fighting it out in the MarketingProfs office:

“I don’t care if they’re unlimited, I want to give them out at half-price!”

“Half price?  No, I say twenty percent off”

[one minute later]

“Maybe that’s a little stingy, how about thirty, it’s their last chance!”

[Four minutes later]

“Sorry Shelley for shouting at you, I was wrong. I miss our little chats, can you ever forgive me?

“Okay, fifty-percent! Can’t talk, he’s here!”

[Five minutes later]

“Oh my god, the server’s overheating. We’ve got to do something, quick reduce it to 20%!”

[Another five minutes later]

“Okay ladies, enough is enough. These are unlimited seminars, even if they are virtual. If you want to come in tomorrow, I suggest you put everything back as it was!”

Published by

Simon

Simon is a web and intranet consultant and contractor. He was part of the 2015 Intranet Innovation Award-winning team for the Barclays Global Academies project. He enjoys a healthy love-hate relationship with SharePoint, but wouldn't want to be judged on it.

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